My Delhi #madeofgreat

(Image Source)

When it comes to choosing the best city my choice would always and absolutely be ONLY DELHI! I was born in Pune but have lived 19 out of the 23 years of my life in Delhi. Which city in the world has a magnificent road like Delhi’s Rajpath? Which city can boast of a Parade as fabulous as that of India’s Republic day parade which left Mr. Barak Obama, POTUS, so gob- smacked that he sat through the whole programme in pelting rain? No other city I’m sure which is made of great like Delhi!

The design of this city cannot be surpassed by any other. It has been the seat of many kingdoms from time immemorial-from the days of the Pandavas when it was known as Hastinapur, to the time of the Mughals and even the British rulers made it their summer capital. Every ruler seems to have been very fascinated by this glorious city so much so that Mohamad Bin Tughlak, who wanted to shift his kingdom to the Deccan plateau, decided soon that he could not stay away from Delhi and came back to Delhi (Tughlakabad) once again to make it his capital. Each ruler added his touch to the magnificence of the city-You can see Mughal monuments juxtaposed with the architecture left behind by the British rulers –Lutyens Delhi is a living example of this. The Indian politicians have added their bit too- sometimes good (like the 13 statues at Mother Teresa’s Crescent) sometimes boring (like in the many government staff houses dotting the city).

Delhi has numerous shopping paradises unique to itself which cannot be matched by any other city. Which other city can boast of a second-hand book bazaar like the one held at Daryaganj every Sunday which is a treasure trove for any book-lover? Delhi has a weekly market for each day of the week like Shani Bazar (Saturday Market) or Som Bazar (Monday Market) which is a delight for the freshest vegetables and fruit as well as other household requirements and that too at dirt cheap rates!

 And the drive of those who have become Delhi-ites by choice is to be seen to be believed! Often the saree salesman will drape a saree and pose to entice the customer to buy his ware. There is no question of a siesta time for the shopkeeper or businessman-everything will be kept aside to attend to the customer. Truly the customer is King here.

This Drive in those belonging to Delhi is seen in all spheres of life-everyone is an entrepreneur-from the ‘”doorstep” beauty parlour lady to others like drycleaners, chemists, grocers who are just a phone call away.

This must be the only city which welcomes outsiders from all states and even other cities of the world with such warmth and hospitality that all who come here find some strange connection with the city to such an extent that they never want to go back. Every family is connected to another by some long-winded relationship which binds the people together. Being the seat of governance of the Central Government too results in deep connections of the city with all others in the remotest corners of the country which makes it amazing to be a part of this city. I wouldn’t like to stay in any other city of the world. 

Granola Bars sugar free

Come wintertime and my favorite sweet yet healthy and scrumptious delight that I love to much all day round are granola bars.

 This recipe is from the book my favorite baker – Pooja Dhingra’s “The Big Book of Treats” In this version I’m going to replace the brown sugar and use Sugar Free Natura instead.

This recipe makes 10 eggless Granola Bars. You will need

·        150g butter

·        50g sugar free

·        60g honey

·        175g muesli

·        75g oats

·        100g deseeded, chopped dates

Steps to follow for a delightful surprise:-

1.      In a saucepan/ microwave, melt the butter, sugar free and honey together until they are well combined

2.      Remove from heat and stir in the muesli, oats and deseeded chopped dates

3.      Transfer to an 8- inch lined tin and bake at 190C for 18-20 mins until slightly golden

4.      Let it cool in the tin and then cut into bars and store in an airtight container for up to 5-7 days

Enjoy life the sugar free way!!!

Radiant skin the natural way!!!!

Everywhere you look, whether your newspaper, television, bill boards or even at your workplace and in and around your neighborhood you will find the craze for a beautiful glowing skin. Advertisements for products proclaiming to transform you in a few applications seem to be the most watched by the populace. If you’re having a bad skin day some of us will consider ourselves doomed and will see solace hiding our faces in our homes behind a book. Most of the claims of the so called wonder products proclaiming instant transformation should be taken with a pinch of salt. This is because God alone knows what chemicals go into the manufacturing of such products and what effect their long term usage can have on your skin.

In this day and age where most trusted global food brands have been caught in controversy one wonders about the guidelines for cosmetic products and their effects! The safest solution in my opinion is to use products that are made from natural ingredients and not chemical based. To keep your skin glowing and your mind free from the stressing about the long term not immediately noticeable effects of products the best option is to go natural and preserve your radiant beauty.

All of us would have seen our mothers and grandmothers use natural products available in and around the house and wondered at their ageless beauty.

Here are top three tips and products I’ve seen them use which I believe are really beneficial for healthy, radiant skin.

1  Milk cream popularly known as “Malai”- I always wonder how the girls can stand that gooey white substance on their faces or hands when I can’t stand any cream in milk or in food products unless it’s whipped cream in my coffee or hot chocolate.  That said “Malai” really works. Dull, dry and patchy skin is instantly restored to fresh moisturized skin in just a single overnight application that too free of cost!

2   Acne is a sore thumb that, try as one might, whether male or female at some point in our lives we do suffer from its ravages. So what is the best natural remedy to cure this beast?If you or your family are papaya lovers and it is your favourite breakfast fruit then you need not look any further. This fruit can be the solution to all your pimple woes. Just mash up the flesh of a fresh raw papaya or use the leftover peels and apply them on your face. Voila, you have a healthy and glowing skin.
3   Another quick home remedy for acne if you are not a papaya fan is orange peels. Yes remember playing in your childhood with the peels, squeezing them in your sibling or friends eyes. Those peels can be ground with water for a quick mask and once applied help in cleaning clogged up pores and removing dead skin. So no wasting the precious peels of the orange any more now.

One of the natural, Ayurvedic skin friendly brands we have had in the country is Vicco. Synonymous with everything natural this national favorite has launched a foam based face wash which boasts of being natural, vegan that too at an affordable price. What better way to pamper your skin with this natural offering and saying no to pimples, blackheads and oily skin in a natural way.

For details of the product  "VICCO Turmeric Cream" you can visit their website here.

Don’t forget to check out their Youtube video below.   

My Airtel App- Features that rock my lifestyle

Can you guess what is the most recent offering by Airtel on the app sphere? Seeing the latest ads on television and YouTube one could easily guess that it’s the newest launch in the app world by Airtel is the MyAirtelApp. An app to synchronize and bring a seamless experience to the user, all in one place!

This app boasts of really cool features that will make your life really simple in these fast paced times. So a bang maybe not for your buck, but definitely for your time! The features of this application that I’m totally in love with are described below.

First definitely would be the capability to add all your various Airtel connections in one place. Now the only go to place to check information about all the Airtel services you have subscribed to- be it mobile numbers (Fixed or prepaid), fixed connection, direct to home (DTH) connection or your broadband. Just key in all the details of your various account and voila, you are set to get all the information you need about those accounts, just at the tips of your fingers. No need to log on to your home computer or navigate a cumbersome website on your mobile. All features can be availed, just by the swipe of your fingers on your mobile phone. Since all of us are very passionate about our smart phones, and carry the around all day long (even sleep with them), so this is a really great way to access all Airtel services in one place in your palms.

Next would be the ease of all the services offered. I can recharge any number of Airtel numbers, pay my bills, change my plan, view my current plan status, my present data usage, buy additional data, and change plans if needed. Not only that worrying about missing a bill payment date will now be a thing of the past. This app shows the amount and payment date as well as unbilled usage for the current cycle, all within the app. So every time you log on, there’s a reminder for an unpaid bill which makes the days of forgetting to pay your bill because you were not reminded history.  This app also takes being paperless to the next level. All past bill payment summaries as well as billing statements are available for download just with a single swipe. How cool is that!   

The third cool feature is the raining offers. You must have heard of the hit song –it’s raining men! Here with the new Airtel app –it’s raining offers. Just download the app and shake your phone to avail a host of amazing offers. Being a discount conscious person, who is always on the lookout for a great offer, this is certainly one of the best features this app has to offer. So here’s to dancing together with the Airtel App. You can view the video below and download it at the play store on Android or view the details on the Airtel website here.

 

Dimag Ki League

Mr Kapil Dev- The man who has inspired generations of cricketers all over the world is back with a bang with a new venture. To make his debut in the digital world, he chose the popular medium which has seen its fair share of high profile controversies. The past couple of days have seen twitterati  abuzz with a new league that our nations very own cricket legend is promoting.  With an attention grabbing title “EkNayiLeague”, the legendary cricketer has made twitter trend with his question asking people to guess what his new league is all about.

To give you a sneak peak and aid you in the guessing game there are a about five you tube videos that are quickly hitting the popular charts in you tube. In all of these five videos Kapil Dev is seen talking about celebrities whether it is players from the world of sports like Sania Mirza and Yuvraj Singh or India’s most loved comedian by the same first name- Kapil Sharma. In all of the videos he is seen appreciating the passion or dedication emanating from the heart of all these inspirational people. He mentions the humble backgrounds some of them started out with and the struggles they had to face along the way, yet all the dedication they put in through their hearts, they were able to overcome all odds and emerge successful. An interesting twist to these ads is when Mr. Kapil Dev talks about the fact that to win in his new league the players will be set up for failure if they play with their hearts. To quote him “Googly ho jayeji agar dil sey khela”, he says. Even the banner ads everywhere show him pointing to his head pondering something.

In one of the ads he also mentions about the huge amount of money celebrities make and how all of this has been achieved by their dil. He talks about the opportunities available in today’s world and how anyone can make it big. So with all these tell-tale clues, it’s time for me to take my guess about what this “EkNayiLeague” could be all about. I’m listing the clues down quickly in a few words or more for a summary to aid my thinking process- Dimag, make money, no dil, league or a gaming format.

Okay so here goes my guessing shot- A new game show based on TV, or maybe online who knows for if it had been on TV wouldn’t there have been advertisements on TV talking about the launch of a new show? Then it means it has to be narrowed down to the online platform only. So one thing I’m sure of that since it’s a league, there is going to be a game of some sort. I think we’ve talked enough about how to play it to win big. Use your “DIMAG” or brains since this league is all about getting your grey cells to tick. And since Kapil Dev talked about how everyone should have opportunities in our country, maybe this game will allow people to make it big by winning if they apply their brains correctly.

As I write this article, a little birdie tells me that new league has already been unveiled by the super star cricketer.  Check it out here.

Look up as optimism is the best way forward

When life takes a tough turn

Why does optimism seem to take a u-turn

It is then we must persist

And our goals should be met no matter what the tryst

It is then we must look up

And keep at our dreams and step up

Life is never as simple as two plus two equals four. Enough and more has been said about its many aspects and facets but one key ingredient to a successful and happy life is optimism. Optimism is the ability to look up no matter how grave the circumstances are and put a brave face on everything. The never say die attitude is also a very important part of this mixture. Life may throw many difficult circumstances at us, but it is in our interests to look for the opportunity every bleak circumstance hides in its wings. It is through these adverse circumstances we discover our inner strength and become better people.

Placement season in colleges around the country is the time when this ingredient and attitude of looking up no matter what makes a great difference to your morale and can even influence the outcome of the results. Don’t they say what you believe, you  achieve! My first hand experience with this phenomena was at the recent placement drive held in my college.  As the placement season started the college wore a look of trepidation. All the students were huddled in various groups discussing the companies that were to come and how would things pan out. The most trending topic of discussion was around who would be the first to be placed at the first day companies came to campus.

Being interested in a particular field, my one prime worry was whether I would get placed in a field of my choice. That time was full of anxiousness and butterflies in my stomach. Looking at all my friends being place one by one and other great guns missing the companies of their dreams is a nightmarish experience. It is here that looking up and continuing to envision a positive outcome will work wonders.

Dejection should never be the order of the day. Optimism should rule. Even if you don’t get what you had hoped you would, you must realize it is for a better cause. Something much greater and better, more aligned to what your dreams are, is about to happen. The only thing we need to have is patience and look up and continue to put our best foot forward in everything that we do.

I followed this principle and was successful in getting a placement of my choice in the field I desired.  Looking up really made the difference and I shared this with many of my close friends too. So look up and keep on working on your dreams without giving up and what you desire will come to you.

Check out the latest housing at https://housing.com/lookup and always keep loooking up #lookup ! :-)

The start of my creative new life #StartANewLife

Life is a journey of ups and downs where nothing is constant but change.  It brings with it a multitude of moments to experience and treasure. Some make beautiful memories which we treasure and cherish. Then there are some we dread ever to dwell upon and wish them to be washed away from our memory banks forever. 

The start of anything new in life, whether a new job, relocation to a new city, a new friendship, a career choice is always filled with days, sometimes even long months filled with anxious moments.  Will things turn out as planned? Is this choice the right one? Will I regret this? Should I take the risk? The countless questions posed not only by our own minds, but by everyone around us- family, friends and well wishers. Questions with no sure shot answers; for no one can look into the future and predict what can happen

.

These are situations which every person faces in their lives at some point or another in life.  As a person, I have an immensely creative bent of mind. Adding a dash of my ingenuity to everything I do is a passion, bordering on an obsession with me.  Technology is something that interests me greatly and so the logical option for me after my 10+2 was to graduate in engineering in information technology.

 While I loved my stint in technology, I somehow longed for a profession which would allow me to explore my creativity and indulge in my love for technology. I was confused at first, but after a lot of research I came across the post graduation program at Indian Institute of mass communication (IIMC) in Advertising and Public Relations. Some people wondered at the risk I was taking to shift my profession. I didn't see it that way. For me it was the perfect blend of everything creative linked to my love for technology.  Social Media, Digital platforms etc. all play a very crucial role in our lives in this 24*7 inter connected world and I longed to learn everything there was about this field.

The first hurdle was clearing the pan India entrance exam. Students from all over the country competed for a seat at the nation’s best institute for courses in Advertising and Public Relations. Would I make the cut?  As I read through the questions asked in the exam my face wore a big smile. I loved answering each and every single one of them. Just the type and quality of questions asked in the entrance exam and the amount of fun I had giving the paper was a testimony of things to come. I cleared the exam and subsequent interview with flying colors.  Once course started, the coursework and faculty interactions were a wonderful learning experience.

Looking back, deciding to pursue a masters course in Advertising and Public relations was one of the most crucial and important decisions in my life that lead to a wonderful and creative start of my new life.

Check out the latest Housing at https://housing.com/

Corporate Identity for a Defence Consultant

Corporate Identity

By: Dhruv Malik, Indian Institute of Mass Communication

(Advertising & Public Relations)

AVARAKSH- Defence Consultants

AVARAKSH Logo Design

LOGO LOGIC FOR AVARAKSH

ABOUT THE COMPANY:

Avaraksh (Hypothetical) is an international aerospace and defence consultancy firm that works with business and governments worldwide .It is based out of New Delhi and has various experts who are specialists in different sectors of defence on its panel of consultants.

Defence is opening up for procurement; India is the largest market for procurement of defence equipment because all of the equipment is mostly imported to India. Billions of dollars are being invested in India especially with the make in India campaign at its rise.

This company will primarily consult two types of stakeholders:

1.       The International companies that wish to invest in India:

These companies are technologically advanced but have no idea of the procedures of manufacturing defence equipment in India AVARAKSH will help them to:

• Network in the defence sector
• Share information of government policies in India with these foreign investors
• Prototype evaluation and acceptance
• Custom Facilitation- clearances for the export of the equipment
• Interaction with the Ministry of Home Affairs
• Facilitate the Foreign Direct Investment for the foreign companies in India which is currently at 49%

Proposed Target Foreign Companies:  BAE, Augusta Westland, Airbus, Boeing, Euro-Copter, Mitsubishi (Companies are for America, Russia, Germany, Israel etc.)

2.       The Indian companies that know how the procurement procedure but want the technical know-how of the equipment that comes from abroad:\

• Facilitate FDI by the foreign companies in India
• Facilitate the formation of Joint Ventures in India example: Sirosky and Tata Advanced Systems Limited.

Proposed Target Companies in India Mahindra Defence, Shubros defence, Sun group, Larsen and Turbo, ROLTA, Bharat Forge, Reliance new ventures

AVARAKSH provides personalized consultancy services in the defence and aerospace sector. It is the only defence consultancy that provides an unconventional and technologically innovative strategy.

NAME LOGIC:

The name AVARAKSH is derived from the Latin term “AVA” which means consultant and “RAKSH” which means protection in Hindi. Also “RAKSH” is synonymous with the “RAKSHA MANTRALAY” or Ministry of Defence.

LOGO LOGIC:

This logo represents the trinity of the three armed forces; air force, army and navy encompassed within the globe. It is for an international defence consultancy firm. The top portion is a fighter navy ship; the bottom left is a fighter plane of the air-force and the bottom right, a tank of the army. All of these three are made by using empty spaces in the blue background.

The blue colour will represent the entire earth as seen from outer-space and it is the colour of the air-force(colour of air) as well as the navy (colour of water).The logo is in sync with the personality of the brand as it is new, unconventional and different from the traditional monotonous defence logos. 

Logo Design Credits: Rohit Kumar Jakhu

Ikea launch in India - A proposed PR Strategy

IKEA LAUNCH PR STRATEGY

By: Dhruv Malik, Indian Institute of Mass Communication

(Advertising & Public Relations)

Major players in the furniture market in India:

            1. Godrej Interio furniture2. USHA Lexus furniture3. Millennium Lifestyle4. Fetherlite furnishings5. Zuari furniture6. Durian furniture7. Damro furniture8. WIPRO furniture9. Nilkamal furniture10 Dynasty Furniture11. EVOK12. Pepperfry furniture is the digital competition.

IKEA an Awesomely Crazy Brand- A few things done by them in the past

•The 2015 catalog experience-The parody on the launch of iPhone 6

•The IKEA time travel experiments

•The Instagram catalog website

•The social media catalog campaign

•IKEA klippbok – an iPad scrap book

•The 2013 Interactive application catalogue

•Ikea's biggest banner advertisement

•Multi-vie interactive kitchen stories

•The Facebook fan sleep over

•Catch the Swedish light campaign

•The world most liked showroom campaign

•Happy to bed- The YouTube social experience

•Ikea's 365 commercial campaign

•“Cheers” social celebration application

THE IKEA "MEINE KIYA" LAUNCH:

•The campaign resonates with the philosophy of the brand-ready to assemble furniture

•Former Norwegian prime minister Kjell Magne had criticized IKEA for not depicting women assembling furniture in its instruction booklets

•A marketing opportunity was seen in this

•What if ikea is promoted a brand depicting women empowerment?

•Rational for this:

q India is at it’s boiling point when it comes to women empowerment

q Breaking the cliché of furniture assembly being a man’s job

q Women are the influencers and purchasers when it come to furniture

q They would prefer a brand that supports the cause of women            empowerment

q During the course of the strategy women will act as brand advocates for IKEA

q India being a majorly lazy country, the #ikea-meinekiya campaign will help the           consumers understand what the process of ready to assemble furniture is    

q After the launch the strategy will be promoted for every body not only women in particular with the same connotation "ikea meine kiya" 

•Subsequently if this campaign was taken forward with the same connotation it can actually help it major stakeholders that is local suppliers -  Self-Help groups for local supplying can be formed and "ikea meine kiya" can be taken forward

•The guarantee by these SHGs of "meine kiya" is taken taken forward to prove the superior quality of ikea furniture

Camera Lighting and Image Description- Production

CAMERA AND LIGHTING

IMAGE DESCRIPTION

By: Dhruv Malik, Indian Institute of Mass Communication

(Advertising & Public Relations)

Roobaniyat- An escapade:Photographer-Shubham Lodha.Director-Abhinav krishnan

This image was taken for my theatre production Roobaniyat in 2012.The photograph was taken by Shubham Lodha. The character on the extreme right was played by me.

The most descriptive element of this image is its simplicity. It is a combination of three images taken at different times in one room. The characters showcased in this image come to life instantly. The black and white tone along with the sunlight promotes the composition and unity of the images, even though taken at different times, they are harmonious. The image represents three different human beings in the crowd of people we see every day. What stands out of the clutter is how these people are different, how each of their expression tells a different story. The greyscale represents different emotions of these three individuals in unison. Conviction, thought and anger are the prime emotions that are brought out in this photograph. If one wishes to question each element of the image one may find answers to unasked questions; that is the level of depth of this image. A photograph can truly be understood if the mood of the photographer is understood, all other interpretations are bound by one’s own spectrum of knowledge. Each frame is a story in itself and what that story in reality is, can only be understood by understanding the photographer as the photograph is his sketch.

They are the architect, the influenced and the motivated.

Some great times doing some great plays with a few very great people.

Proposed Launch for Axe for Women In India-The Anarchy Route

Communication Strategy for launch of Axe for women in India 

By: Dhruv Malik, Indian Institute of Mass Communication

(Advertising & Public Relations)

The market for female deodorants was understood and so was the brand in total, the communication including television commercials, radio, print and OOH were suggested according to the designed positioning of axe for women. A brand audit was conducted across all target segments to understand what the consumer expected from axe for women.Primary Research was the key here.

The brand identity prism for axe for women:

Axe for Her Brand Prism

For Axe for women the anarchy route was taken to put the women at equilibrium with the men.

RESONANCE – Axe for women is the trusted all day wear product that puts you at par with the men 

The launch idea was the Anarchy Pool party targeted at the progressive woman, these women needed to upload a video saying “Why should we select you?”.

The selected women for the pool party are allowed to bring their alter ego along with them at the launch. 

The deliverables used were posters, OOH banners , Press advertisements and social media #anarchyishere, a 360 degree approach was made consisting of word of mouth , press, television , digital, events and public relations. Brand films were made for the same and showcased.

Digital Strategy for Happily Unmarried

Digital strategy for happily unmarried

By: Dhruv Malik, Indian Institute of Mass Communication

(Advertising & Public Relations)

The brand happily unmarried was understood and a brand identity prism was formulated for the same with the profile of the brand:

Brand Identity Prism For Happily Unmarried

The campaigns done recently by the brand were understood and target communities were defined as follows: Street artists and graffiti lovers, movie buffs, EDM listeners, and SITCOM lovers for each of them a separate communication strategy was formulated and suggestions for online activations were provided. 

Along with this the “quirk contest” was proposed, where each individual’s facebook profile would be scanned and he would be given a quirk personality. The people would be communicated then via there quirkiness type, this would help to form communities within communities and help the brand to resonate its own quirkiness throughout these communities.

Understand Step by Step Brand Prism formulation in this blog more in detail.

Refer to KAPFERER'SBRAND IDENTITY PRISM for more information.

All my prisms are dedicated to Ramesh Tahiliani

Digital Brand Activation Strategy for Dressberry

Digital Brand Activation Strategy for Dressberry

By: Dhruv Malik, Indian Institute of Mass Communication

(Advertising & Public Relations)

Based on the insight that women like to take selfies after trying on new clothes the following activation was suggested:

1.      Hybrid Brand Activation

Dressberry to have tie ups with stores like Shopper’s Stop and Lifestyle in Delhi/NCR where installation of digital machines will take place, just next to the area where Dressberry clothing line will be displayed.

The Digital Machine will comprise of three main sections

•      Sensor

•      Wide Screen with navigation buttons

•      In built camera

Customers can avoid using the changing rooms and use the machine to see how it looks on them, the navigation buttons can be used to take a view from all angles.Once satisfied, the users are also given an option to post these pictures on their social media accounts- Facebook, Twitter, Instagram. A check in facility is also provided by simply logging in .Every image that is uploaded on social media will be carrying the hashtag #DRESSBERRY

2.      Search Engine Optimization:

A.     Widgets:

1.      Dressberry will buy space from the famous fashion bloggers to insert their widgets there and also upload the same in their own website

2.      This widget will be linked to most of the digital machines launched in Delhi/NCR

3.      Every time a customer uploads their picture via the machine to any of their social media accounts, the widget will pick the post up and show in the widget

4.      This will increase the awareness and also bring more and more people in terms with the presence of a unique experience

B.      Blogs:

1.      Blogs will be created on Blogger and Tumblr and also use Myntra’s corporate blog

2.      These will be regularly updated with fashion tips, latest trends and stories about the famous designers keeping in mind relevant keywords

3.      Attitude and self confidence- the two areas on which the brand is dependent will be dealt with in detail

3.      Supporting Strategies:

      A.     Instagram

1.  People at large will be asked to upload a 15 second video stating their what they think of      the  digital machines launched on Instagram. The users will then be asked to get more and more  people to like their video
2.  The video which gets the maximum likes will be used to promote the digital machines in I    India by Dressberry along with brand ambassador- Kangana Ranaut

  B.      Twitter and Google+

1. In partnership with Google India we will be organizing a Google Shoppable Hangout along        with Kangana Ranaut
2. The users need to in 140 characters on Twitter explain why should they be a part of this exclusive hangout session with relevant hashtags
3. The entries which get the maximum retweets win a chance to have a one on one conversation with Kangana via Google Hangout
4.  Winners will be able to shop meanwhile she talks about Dressberry in detail and tells you all about the right combinations and also her style statement
5.  Here, she will also talk about the Dressberry Mirror which would have already been out by then

   C.      Facebook

1.  On Facebook, we will run a contest in order to increase awareness about Dressberry
2.  We will mark one day every month as ‘Your Day’ wherein all users will have to click a selfie and upload it on the Facebook page with a one liner which explains the picture
3.  The picture with maximum likes becomes the theme of our next advertisement on social media as well as the press
4.  Also, we will give out discount coupons and vouchers to further excite users to participate