Digital strategy for happily unmarried
By: Dhruv Malik, Indian Institute of Mass Communication
(Advertising & Public Relations)
The brand happily unmarried was understood and a brand identity prism was formulated for the same with the profile of the brand:
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| Brand Identity Prism For Happily Unmarried |
The campaigns done recently by the brand were understood and target communities were
defined as follows: Street artists and graffiti lovers, movie buffs, EDM listeners, and SITCOM
lovers for each of them a separate communication strategy was formulated and suggestions
for online activations were provided.
Along with this the “quirk contest” was proposed, where each individual’s facebook profile
would be scanned and he would be given a quirk personality. The people would be
communicated then via there quirkiness type, this would help to form communities within
communities and help the brand to resonate its own quirkiness throughout these
communities.
Understand Step by Step Brand Prism formulation in this blog more in detail.
Refer to KAPFERER'SBRAND IDENTITY PRISM for more information.
All my prisms are dedicated to Ramesh Tahiliani
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