Digital Corporate Communication for Improvement of the Image of Microsoft

By: Dhruv Malik Indian Institute of Mass Communication
(Advertising & Public Relations)

1. While designing a corporate communication strategy it is imperative to understand the opinion of the public and correlate it with facts, this guides us to know if an actual gap exists between the public opinion and what the organisation stands for.

2. A dipstick survey done found that public opinion was very different than what Microsoft stands for so an analysis was done and the recommendations were made.

3. Microsoft should use its image of a “Black suited corporate” and communicate with the external audience by a human touch.

4. Simplicity should be there in the communication of Microsoft and more of visuals should be used.

5. The brand communication should be reduced and the future should be talked about more. Microsoft should be showcased as a company doing magical things for India.

6. It should follow the Former Information First Out (FIFO) algorithm for the stakeholders that visit the website.

7. An instant connect should be made with the potential developers and the potential employees of various social platforms.

8. Questions that are the most basic and highly advanced should be answered by Microsoft on portals such as stack overflow, this would actually help the communication of Microsoft to humanize and help Microsoft build relationships.

9. Externalize the internal and internalize the external, an environment of trust and free flowing communication should be created.

10. Microsoft should sell its story to all its stakeholders. Everybody likes Microsoft but does not know much about it. Even though a late to the party , Microsoft can make a difference only if it humanizes itself.